About Us

We are a small group of entrepreneurs determined to improve Alberta Health Services using design thinking.

Our Team

Design Lab Website-Illustrations-27.png

We Believe

The biggest opportunities to transform healthcare lie not within strategies or processes, but mindsets.

People come to us with complicated problems that have no clear solution and sit squarely in the grey zone of right and wrong.

We Facilitate

The Design Lab uses design thinking as a core foundation. We tap into abilities and viewpoints that are often overlooked by more conventional problem-solving practices. 

We recognize patterns to help groups come up with user-focused ideas.

We Educate

We use design thinking to kick start meaningful discussions, breathe life into structure, and develop solutions using human-centred design. 

We offer courses that harness design thinking into tools like sprints, scrums and liberating structures.

Screen Shot 2021-09-10 at 3.37.18 PM.png

Erin Rohl

Senior Design Consultant

The team creative and scribe, Erin has spent a lifetime immersed in literature, theatre and visual arts. She’s in charge of keeping everyone’s heads in the clouds.

Screen Shot 2021-09-10 at 3.37.24 PM.png

Josh Mccutcheon

Senior Design Consultant

Josh’s career as a nurse has honed his empathy to a fine tune. His lived experience gives him razor-sharp insight into how to design with humans in mind.

Design Lab Website-Illustrations-28.png

Mark Yiu

Senior Consultant

As a design evangelist, educator and practitioner, Mark believes everyone has the capacity for design. He’ll make a believer out of you, too.


Kathryn Hoffart

Graphic Designer

Kathryn is in touch with the latest and greatest trends and keeps the team looking their best with stunning visuals and killer graphics.